Bayadera Logistic is Ukraine’s largest distributor of alcoholic beverages and a key player in global supply chain management. Operating 26 logistics centers, the company ensures seamless distribution to 35,000 retail locations. Without its own fleet, it relies on strategic partnerships with carriers to navigate border restrictions, aviation, and maritime disruptions. Focused on digital transformation, Bayadera Logistic optimizes transportation through data-driven procurement, ensuring cost efficiency and supply chain resilience in a dynamic global market.
With a network of 26 logistics centers across all regions of Ukraine, Bayadera Logistic ensures smooth distribution to its clients.
The company does not own its own fleet, making reliable third-party carriers essential—especially given border closures, aviation, and maritime restrictions. In an interview, Dmytro Vangorodskyi, Director of Logistics, shares insights on optimizing logistics and using the eTender platform.
Bayadera Logistic supplies 35,000 retail locations across Ukraine, ensuring broad brand representation in the majority of stores.
Each month, the company moves 500-800 trucks domestically between warehouses, with 150+ trucks handling imports and exports. The logistics team’s primary goal is to ensure timely deliveries at competitive market rates.
The logistics system initially set centralized tariffs for transportation. However, each regional branch employed its own logistics manager, who independently arranged transport.
Over time, rising costs and a lack of negotiation efforts led to higher rates. Since the transportation market is highly competitive, carriers frequently fought for contracts, and pricing became influenced by managers’ subjective decisions.
To reduce unnecessary spending, the company needed an independent market assessment and a way to encourage employees to optimize transport costs.
Finding a Transparent Carrier Selection Solution
Bayadera Logistic required a transparent platform for selecting carriers. They needed a system to publish requirements, collect commercial bids, and choose the best offers.
The company debated developing its own software versus adopting an existing solution. Developing a custom system required significant investment – not just for initial development, but also for maintenance and upgrades.
Instead, the eTender team proposed a ready-to-use platform. Within two weeks, Bayadera launched procurement on the platform, with:
- A project development plan
- Optimized procurement processes for transport services
- Training for teams
- Segmentation of existing carriers
Results: Immediate Cost Savings
In the first month, the company saved an average of 12% on logistics expenses in one segment.
With eTender, Bayadera now has a tool to manage existing carriers, link them to specific routes, and run fast tenders to determine market rates.
Carrier Selection Process & Market Monitoring
Bayadera primarily conducts closed tenders among verified import/export carriers since rates fluctuate frequently in these segments.
The company selects carriers based on strict performance criteria and groups them into a preferred supplier pool. When expanding the pool, they conduct public market monitoring, open to new carriers.
The eTender platform has already introduced Bayadera to new logistics partners they hadn’t worked with before.
Boosting Employee Motivation Through Savings
The CEO supports automation and innovation, encouraging directors to adopt cost-efficient solutions.
Initially, some logistics staff resisted change, as they were accustomed to existing methods. However, an effective incentive system helped drive adoption.
- Motivation grew when logisticians received a share of the savings achieved through tenders as a bonus.
- eTender helped establish internal KPIs, tracking who managed 5 vs. 100 shipments per month, leading to improved performance assessment.
Conclusion: Driving Digital Transformation in Logistics
Bayadera Logistic’s experience with eTender highlights the importance of digitalization in logistics.
In today’s world, traditional approaches are no longer enough. Companies that embrace technology-driven solutions will optimize costs, enhance efficiency, and stay ahead in competitive markets.
